You rememberthe moment.

ZeroBooze is a brand taking shape around life without alcohol. Different stories. A shared thread. Something to make your own.

Black-and-white editorial portrait of the Zero Booze founder

I'm stillin it.

I've been a businessman and entrepreneur my whole life. This is the most personal thing I've ever tried to build.

ZeroBooze began with something I needed in my own life. I'm sharing my story because it's where this started.

My story

No one's countingthe days but you.

Different stories. Room for yours.

ZeroBooze is taking shape. In his notebook, Keith shares what he's thinking about, what's underway, and the questions still being worked through.

Not a statement.Just yours.

The ZeroBooze hat. Our first piece.

Merch

Smiling woman wearing a white Zero Booze hat on a tennis court

You don’t have toknow what to say.

Have a question, an idea, or something you’d like to share?
A simple hello is enough.

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Hi, it’s Keith, the founder of ZeroBooze.

For now, I read and reply to messages myself. Replies aren’t immediate, but you’re welcome to leave a note.

You don’t need to tell your whole story.

Hi, it’s Keith, the founder of ZeroBooze.

For now, I read and reply to messages myself. Replies aren’t immediate, but you’re welcome to leave a note.

You don’t need to tell your whole story.

I've been a businessman and entrepreneur my whole life. Building things has always been part of how I understood myself.

For much of that life, alcohol was at the table. Work, celebrations, friendships, hard days. Eventually, more and more of it happened alone.

I was highly functional, until I wasn't. I kept showing up and growing businesses. I thought I was hiding what was happening. Mostly, I was hiding it from myself.

Six o'clock became four. Then two. I went to bed thinking about my next drink and woke up doing the same. It was affecting my work, my health, and the people closest to me.

I'd tried treatment before. I'd also gone months without drinking, using those stretches to convince myself I didn't have a problem.

This time, I chose to check myself into treatment. I was scared I wouldn't make it through. It was hard and humbling. Over time, I began looking more honestly at myself.

I'm not on the other side of this. I'm still in it. Some days are easier than others. I'm learning what it means to keep going without pretending there's a finish line.

While I was there, I started thinking about building something again. Something that could mean more than stopping drinking alone.

That's where ZeroBooze began.

People come to life without alcohol for different reasons. Some have been here for years. Some are just beginning. Some haven't said anything to anyone yet. Some are simply curious.

My experience is one of those stories. Yours may look very different.

I'm not qualified to save anybody, and I don't believe a brand can do that. What I want to build is a place where people can find something useful, recognize something of themselves, and connect if they choose.

We're at the beginning. I'm sharing my experience and shaping what comes next.

Your story is yours.

Keith Polaski

Founder, ZeroBooze

A personal thank-you

To my wife and best friend, Di: you are the love of my life. Through our years together, you’ve helped me become a better man and grow closer to Christ.

To Sarah and Stacy: you remained concerned and compassionate, even when I struggled to accept it. I will always be grateful for the care you’ve shown me.

Each of you has meant more to me than I can say.